Jason Wilbur - Wilbur Watch

"If you're gonna break the rules, do it perfectly!" - Conventional thinking isn’t a part of Jason Wilbur’s vernacular.  Rather, the founder of WILBUR, an American luxury watch brand located in San Diego, reversed the traditional process of watch development and design when he embarked on his latest work of art – the ultra-limited edition, Experimental (EXP), which is slated to launch in the fall.  When Wilbur started the process of developing the EXP, he went about it totally backwards compared to normal watch brands. Wilbur’s reasoning for this is simple, he didn’t want to limit himself to the confines of traditional watchmaking processes. “Gone are the days of people buying a watch to simply tell time. A watch is a piece of art, and a tool of fashion and style,” said Wilbur, whose design acumen is heavily rooted in luxury automobiles, motorcycles and future-focused transportation, and his inspiration derived from dreams of machines. “The wrist is simply a place to store a watch and showcase one’s individuality and stature in society. And my watches are for those that break the rules, are rebels in spirit and mind, who love and appreciate the engineering and automotive space. Or, who simply want to have a conversation about the piece of art stored on their wrist.”
WilburCo.com